When discussing great advertisements, I feel this one by Judy Lotas is strangely left out.
I adore this ad because of its visceral authenticity.
When I look at it, I see the carefree spirit of youth peeking out in her heartfelt grin. I’m immediately transported back to the splendor of losing myself in a vast sea of Legos. Time has no meaning and you can let your imagination roam free without fear of judgment or constraint. You iterate on the fly adding battle stations here, a lookout post there, or even a lone tree on top, as she did.
You create because it’s fun and it’s what you were born to do.
This little redhead’s temporary magnum opus captures the spirit and mindset I’m constantly chasing as a twenty-nine-year-old creative. This ad guides my carefree and creative spirit back home.