“Message To Space” Viral Hit
Positioning defined by Al Ries & Jack Trout is “…what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.” This ad was definitely designed to position Hyundai the brand and not Genesis the car (byproduct). I see this as Hyundai’s preemptive strike at a long-term positioning strategy to win market share from the American and Japanese manufacturers, and we all have a front row seat…. but I’m just not sure I like the tagline “Your stories inspire our innovative thinking”.