Reading

Things I’ve learned from books…

By April 13, 2015 No Comments

2015 Reading Notes

Here are a few of the books I’ve read so far this year, enjoy!

“Meditations” by Marcus Aurelius 

Every time I read this book I realize how incredible stoicism is in my life; read this book!

I F**king Love That Company: How a New Generation of Brand Builders is Defining the Post-Amazon World by Bayard Winthrop & Randy Komisar

I learned what it’s going to take to survive in the post-Amazon world. Bayard and Randy outline a promising strategy and elucidate what matters the most: quality products & customer service. They break down and predict the rise of two distinct types of brands: automators and humanizers.  Consider this a prerequisite for anyone looking to build a brand.

Full disclosure, one of the Authors of this book, Bayard Winthrop, has been my mentor for several years now at Freebord Mfg., so I have seen his strategies in action and believe in them.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. 

I learned that while marketing products is a battle of perceptions, marketing methods are always in a state of flux, enter Growth Hacking. This book provides great tips for having a good business mindset in marketing while easing old minds into the exciting new era of growth hacking.  READ THIS BOOK.

“Fahrenheit 451” by Ray Bradbury

I learned how important books are in my life, and how closely today’s society resembles the one that Bradbury paints.

“Trust Me I’m Lying: Confessions of A Media Manipulator” by Ryan Holiday

I learned that media is a cyclical pernicious monster, that can be manipulated at will by anyone who knows what it is craving.

“The Paradox of Choice: Why More Is Less” by Barry Schwartz 

I learned that as a society we thrive with control i.e. freedom, however, paradoxically, too much choice comes with insidious consequences to our happiness.

“The War of Art” by Steven Pressfield

I learned how much Resistance plays a part in my life, and how it can keep you mired in normalcy and procrastination.  I also learned how to defeat Resistance and win the war.

“How We Learn” by Benedict Carey

I learned there is an owner’s manual for your brain, and Benedict Carey has compiled it.  I learned forgetting is essential to remembering, and how important self-assessment and spaced repetition are to cementing something in your brain.  The best thing about this book was the amount of actionable advice you get; it’s truly astounding.

Tribes by Seth Godin

I learned a lot about what inspires and motivates people, and how powerful ideas can be in leadership.

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